6. BIBLIOGRAFIA

- Brochand, Bernard, (1999) Publicitor, Dom Quixote
- Dibb, Sally, Pride William M., (2006), Marketing Concepts and Strategies, Houghton Mifflin
- Dionísio, Pedro, Lendrevie, Jacques, (1999), Mercator XXI, Dom Quixote
- Kotler, Philip, (2001), Marketing para o Século XXI, Editorial Presença
- www.blogger.com